Looking Ahead to 2025: Insights from Flywheel Strategic and Smooth Fusion
As we settle into the new year, businesses across industries are facing both exciting opportunities and new challenges. In a recent discussion, Scott Snowden of Flywheel Strategic and Todd Knowlton of Smooth Fusion shared their perspectives on navigating 2025, offering invaluable insights for companies seeking to elevate their digital experiences.
The conversation dives into themes that are top of mind for leaders in the digital space: making smart decisions about technology, embracing AI's potential, and adapting to an increasingly sophisticated market.
Here's a little bit about what these pros had to say...
The Year of Focus and Action
Both Scott and Todd agree that 2025 presents a unique opportunity for businesses to step back, evaluate their current digital ecosystems, and focus their energy on what truly matters. The days of spreading resources too thin are over. Instead, companies must prioritize actionable tools and campaigns that align with their strategic goals and culture.
“Pick what you’re going to commit to and do a few things right,” Todd emphasizes, highlighting the importance of deliberate, informed choices over frantic multitasking.
Realizing the Potential of AI
Artificial intelligence continues to dominate conversations about innovation, but Scott and Todd explore a more grounded approach to leveraging AI. While the hype often overshadows the reality, they stress that 2025 is the year for businesses to move beyond the “shiny toy” phase and into meaningful applications of AI. From automating back-office operations to enhancing customer experiences, the focus is on making AI both accessible and impactful.
“There’s a lot of potential here,” Scott notes, “but the real value comes from identifying where AI can genuinely save time, reduce costs, and drive better outcomes.”
The New Role of Agencies and Partners
As marketing becomes increasingly complex, Scott and Todd reflect on how agencies and partners like Flywheel Strategic and Smooth Fusion can help organizations manage the technical aspects of modern campaigns. The shift from one-off projects to integrated infrastructures requires expertise, and trusted partnerships are key to making it all work.
“Clients are savvier than ever,” Scott points out. “They need more than creative ideas—they need robust systems that tie everything together.”
Looking Ahead
The road to success in 2025 lies in clarity, focus, and adaptability. Whether it’s harnessing AI, optimizing existing tools, or building long-term partnerships, this year offers a chance to turn potential into progress. As Scott aptly concludes, “If you can focus on even one of these strategies, you’ll be well on your way to conquering the year ahead.”
Watch the full conversation between Scott Snowden and Todd Knowlton in the video above, or find us on YouTube to dive deeper these predictions and other actionable advice for the future.